As a mom to two children with gluten intolerance having just switched to a gluten-free diet, Anna is always on the hunt for new gluten-free finds. It was therefore our distinct pleasure at Custom Choice Cereal to provide her with her personal gluten-free cerealization.
Anna reviewed her personal cereal on her blog and writes about the ordering and delivery process:
“It’s a REALLY fun and easy 3-step process in which you can create your own designer cereal mix. [...] I really like how all the nutrition facts are listed with each ingredient and easily accessible. Simply click on *more information*. [...] Delivery was very prompt and I had this cereal in hand in no time. I can only give positive feedback on the process.”
She was also happy to see that the name “EllaBoBanna” she gave her cerealization made it to our weekly list of most creative cereal names. We obviously really like to hear feedback like this about the ordering and delivery process since we at Custom Choice Cereal pride ourselves in an intuitive website design and in fulfilling all orders in a timely manner. Anna’s review encourages us to continue our hard work in this regard though there is always room for improvement! But now to the gluten-free cereal itself:
“I REALLY like the base cereal I chose, the *Good Morning Organic Flakes*. Not too sweet for my tastes, and the the fruits and nuts provided perfect balance of sweetness and crunch.”
Thanks, Anna, for sharing what you think about our customizable gluten-free cereal. We encourage all of you who haven’t already done so to form your own opinion and create your personal cereal now! Of course we also always welcome your feedback, so please don’t be shy!
You sent us at Custom Choice Cereal tons of emails over the past few months. Thanks for being so outspoken because your feedback is the best input we can get to improve what we do!
Earlier today, we reflected on the core values that govern our daily work. In line with the first two values, we work hard with various suppliers to find the highest quality gluten-free ingredients for you. Since we know how difficult it is for those of you with celiac disease or gluten intolerance to find a tasty cereal that is safe to eat, it is Custom Choice Cereal’s mission to alleviate this difficulty!
You asked for more ingredients in general, and you asked for organic ingredients in particular. It is therefore our pleasure to announce the introduction of Organic Mango and Organic Raisins as new ingredients for you to add to your personal cerealizations!

As always, we have carefully selected the highest quality ingredients that we could find and tested them for potential gluten-contamination with EZ Gluten before accepting the delivery. As stated in our values, we at Custom Choice Cereal truly are concerned about your personal safety and well-being!
We continue to work on broadening our offering, and if you have any suggestions for a particular ingredients, please do not hesitate to contact us at any time! You are also invited to read our newest press release about the broadened product portfolio.
This past week has been pretty exciting for Custom Choice Cereal!
In addition to the surprising realization that even die-hard Tar Heel fans can pull for the Duke Blue Devils, Custom Choice Cereal was very excited to announce the unveiling of a new website! The feedback that we received from you has been overwhelming – please don’t be shy and keep it coming!
We wanted to let you know that we are now at the Hillsborough Farmers Market on Saturdays from 8:30am-12:30pm. If you order your personal gluten-free cereal in advance and let us know in the comment box during checkout that you will be at the market you have another chance to save on shipping! The market is easy to find, and here are directions to the HFM.
Have a great weekend, and we hope to see some of you at the Farmers’ Market!
Everybody at Custom Choice Cereal is super-excited! Thanks to your valuable feedback and suggestions we have worked hard over the last months to improve our website. Our new web presence is now live!

We aimed to make the online mixing process of customized gluten-free cereals even more intuitive while at the same time keeping proven features such as our automatically updating nutrition label. Each ingredient now has very detailed background information that you can learn about when clicking on the “More Info” link below the respective picture. Custom Choice Cereal also took your advice and introduced more organic and natural ingredients such as organic strawberries, organic chia seeds, organic coconut chips, natural sesame seeds, and more. It is our explicit goal to make life easier for everyone with have celiac disease and on a gluten-free diet.
We appreciate your continued support and feedback!
Custom Choice Cereal is really interested in where and how you first heard about the option to customize your gluten-free cereal mix through our online platform. Since we are aware that all of you have time constraints and cannot spend minutes on a lengthy survey we ask that you please give us literally seconds of your time and answer the survey at the top of the left sidebar!
Of course you can always comment on this blog entry. Thank you very much!
Over the past couple of days we received a couple of emails asking for an explanation of our packaging. Questions ranged from the very broad “How do you package my gluten-free cereal?” to “Does the custom cereal that I receive in the mail include the nutrition facts I see on the homepage?” and “What is the purpose of the mix ID on the bag”?
We at Custom Choice Cereal thought that it would be a wise decision to also explain our packaging here on our blog. You can see the front of one of our gluten-free cereal mixes on the right. It shows the individual name that you can give your personal cereal – in this case “UNC Fall 2009″ – below our logo as well as the total weight in ounces in grams.
Now to the more important backside of the bag which you can see on the left. It shows the nutrition facts of your cereal with the % Daily Values based on a 2,000 calorie diet as well as the ingredients that you chose below the nutrition information. That way you always know the nutrition values of the gluten-free deliciousness you are enjoying. It is the same info that automatically updates on our website as you add ingredients to your cereal. The number of servings for each ingredients are displayed in brackets right after the ingredient, i.e. “Apples (2)” means that you added two servings of apples to your mix. 
Finally and most importantly, the mix ID and date of preparation of your custom gluten-free cereal is displayed at the bottom of the backside. Especially the mix ID is important as it allows simple reordering by entering it on our homepage. You also find information on how to contact us at the bottom of the label.
Custom Choice Cereal introduced PayPal as an additional payment option on its website. Just select the radio button if you would like to pay for your custom gluten-free cereal using PayPal as illustrated in the picture below. You will then be automatically directed to your standard PayPal login screen. You know the drill from there.

Custom Choice Cereal is now live with a new and more intuitive checkout cart! We designed this cart to increase user friendliness and speed of the checkout process for you as our customers. Please send us an email let us know what you think!

Custom Choice Cereal went live today with its awesome new face-lifted website. We are extremely excited about this change and hope that you agree with us! We’d love to hear what you think, so please feel free (and be encouraged) to post comments or email us.
It may not seem like much but we gave a lot of thought to where we should place the links to the Gluten-free Tips & Tricks, About Us, etc. The goal was to make the main site more user friendly and easier to navigate for you as you create your customized gluten-free cereal mixes.
Last but not least we signed up to be included in a blog directory called Technocrati. It requires the posting of a funky code on our blog to verify our legitimacy, so here it is: 3qh68jcdn2. Let’s hope it works.
When Custom Choice Cereal created its profile on facebook, we tried to establish a vanity URL. At that time, facebook told us that we have to deal with the nasty automatically generated URL for our facebook presence and could only choose our URL once we reached the threshold of 100 fans. Thanks to all of you this magic number has been reached and you can now easily find us at www.facebook.com/customchoicecereal
It’s the little successes in life that make the day…