You might not be aware of it, but you are experts in many aspects, and that is the reason why we are asking you for your advice! Custom Choice Cereal is in the middle of preparations for several gluten-free food shows, and in this context we are debating the background colors for a banner that we would like to print and display at our table. After a couple of days of internal discussions and very diverse feedback from friends and family we have narrowed the selection down to three options.

It then dawned on us: you are the decision makers and the best source of information that we have to improve Custom Choice Cereal, so we ask your opinion! It would be absolutely outstanding if you could have a look at the three pictures below and comment on this blog which of these options – orange, blue or yellow – you like the best.

Thank you very much for your feedback, your input makes a big difference!

The team at Custom Choice Cereal is overwhelmed by the flood of daily news on celiac disease, new research findings, information about new drugs under development, and the wealth of tips and tricks for living a gluten-free life. It is part of our mission to filter this information to some degree and pass on the bits and pieces that we find particularly interesting and or helpful.

As you can probably tell from the title of this post we want to share a couple of our findings in no particular order.

• The Philadelphia 76ers will host their 3rd Celiac Awareness Night on March 26th.  Their opponent that night will be the Atlanta Hawks.  We say “Thank you!” for helping to raise awareness for celiac disease!  A special discount for the game is available on the 76ers website with the code “CELIAC”
• Researchers from Columbia University’s Celiac Disease Center studied the Body Mass Index (BMI) of 369 patients proven have celiac disease from 1981 until 2007.  “Classical” femal celiacs were all revealed as predictors for low BMI.  Once on a gluten-free diet, over 50% of the overweight and obese patients lost weight, and of the group who initially had a low BMI, 42.4% attained a normal weight
• Triumph Dining’s Essential Gluten-Free Grocery Shopping Guide is now available as an iPhone application

These are just a couple of items we came across, please feel free to share your findings by commenting on this post!

Our neighbors to the North are also concerned about celiac disease and are researching potential drugs that celiacs can use to treat their condition. Custom Choice Cereal was very excited when we came across a pill that showed promising results in the first clinical trials.

Dr. Richard N. Fedorak from the University of Alberta has helped to develop a drug called Larazotide Acetate.

The drug comes in form of a pill and has shown to prevent some of the damage to the small intestine that gluten. While it is not meant as a cure for celiac disease it can provide some freedom and relief after an accidental ingestion of gluten. The drug could become available as early as 2012.

It’s a small step but at least a step in the right direction. As part of our customer service we will as always keep our ears and eyes open and update you in case we hear about any new developments!

Custom Choice Cereal came across a review of a book describing what seems to be a very interesting approach to a healthy diet. The book is called “Going against the Grain” and was reviewed by Liz Schau on the Tampa Gluten Free Examiner.

Author Melissa Diane Smith challenges the common advice that grains should be the foundation of our diet. She writes that quite the contrary is true as grains are connected to a variety of conditions, including celiac disease, gluten intolerance, obesity, diabetes, Syndrome X, autoimmune disorders, allergies, and digestive problems. She therefore takes a rather radical view, addressing the nutritional problems of grains and suggesting their elimination from our diets.

One of our New Year resolutions was to read a book every month, so we are very happy to have another candidate that makes it to our list. It will beyond doubt be an interesting read!

Custom Choice Cereal feels privileged that Dr. Stephen Wangen agreed to answer your questions on celiac disease, gluten intolerance, wheat allergy and anything around a gluten-free life once a month. The good news: you can still post your questions as comments to yesterday’s third Q&A session with Dr. Wangen blog entry.

We mentioned before that Dr. Wangen wrote the book “Healthier without Wheat”. Tina Turbin from GlutenFreeHelp coincidentally reviewed Dr. Wangen’s book on her blog yesterday. She writes that “My highest respect goes to Dr. Wagnen for his straightforward approach to clarifying the test available for determining celiac disease as well as the testing for non-celiac forms of gluten intolerance. In the end, anyone reading this book will have a full understanding of how wheat can affect one’s life…”

We think that this is a great encouragement to ask Dr. Wangen your questions. It’s a rare opportunity to be able to interact directly with such a high-profile expert, so please don’t be shy!

It’s time again for Custom Choice Cereal’s monthly Q&A session with Dr. Stephen Wangen. Dr. Wangen co-founded the IBS Treatment Center in Seattle and also blogs under the name of The Gluten Free Doctor. You are invited to ask anything you’ve always wanted to know about celiac disease, gluten intolerance, wheat allergy, or the gluten-free diet.

We are very thankful that Dr. Wangen has agreed to provide this outstanding service to you. Out of respect for his busy schedule and because Dr. Wangen informed us that he is traveling this week, we decided to limit the number of questions to a total of 4. Questions will be accepted on a first come, first serve basis.  Since he has only limited access to his emails, it will also take Dr. Wangen a little bit longer to provides his answers. Otherwise everything will work as before in three easy steps:

1. Post your question as a comment to this blog entry
2. Dr. Wangen will answer your question and post it as a reply
3. You read the answer. Simple enough

We hope for your understanding and encourage you to post additional questions at any time to Custom Choice Cereal’s facebook page. We aren’t doctors but will do our best to answer your questions as soon and as best as we can. Please join us in thanking Dr. Wangen for taking the time to answer your questions!

Not only do we believe that a healthy and balanced diet is important for one’s overall well-being, Custom Choice Cereal also experienced this first hand. When Zach from Gluten Free Raleigh gave us the great advice to shop only along the perimeter of the grocery store about one-and-a-half months ago we took his advice to heart. Some of the key improvements that we experienced are

• less trouble getting up in the morning (“better” sleep)
• more energy
• just the right weight loss (in time for spring )

A website that we wanted to point out in this context is Health by Gini. It states on her website that “Gini Warner has developed nutritional programs for [...] food allergies and overall nutritional balance.” Her allergy program specifically mentions gluten (wheat), dairy, eggs and nuts. She emailed us that she also covers shellfish and soy. Since we are not sure if “nuts” means tree nuts and/or peanuts this means she covers almost all of the “big eight” allergens (with the exception of fish and possibly tree nuts/peanuts).

Gini provides counseling over the phone to anyone who cannot come to her office. She also has a couple of impressive testimonials on her website, and if anyone has tried her services we’d be very curious to hear your feedback.

Yes it’s true. Custom Choice Cereal skipped the usual blog entry honoring your creativity in naming your custom gluten-free cereal mixes last Friday. However, we felt that our update on the fake gluten-free bakery being shut down was more important. Thanks once again to the representatives of the NCDA&CS for the helpful and interesting information they provided.

This also means that we had more candidates to choose from this week, and selecting the most creative or “best” names for your gluten-free cereal was again a challenging task.

5. Yum Yum Yum Yum Yum (sounds like a fast food chain’s melody…)
4. cranpricalm flakes (because we can’t even pronounce it)
3. Good Morning Nuts (interesting, to say the least:-))
2. Active Mountain (from VA, sounded like hiking fuel)
1. And our favorite Fruity Pecan Madness

Thanks again for being so creative in naming your gluten-free cereal. If you feel that your creativity deserves to be mentioned but is not included in the list above, please feel free to add your name as a comment to this blog entry. Have a great weekend!

The team at Custom Choice Cereal has its moments, and in one of them we started to think about where and when we first heard about the concept of customizing a product. What interested us even more was how the concept has evolved since then.

It must have been around 2001/2002 (in a class in College) that we first heard about NIKEiD, a service that lets you design you own line of clothing. This service was initially launched in 1999 and was considered modular customization. The same is true for the automobile industry where customers can specify the color, engine, interior material, rims, sound system and more of their car with a so-called configurator. All major car manufacturers nowadays offer this service as a quick google search reveals.

A newer phenomenon however is customization in the food industry. Besides our custom gluten-free cereal there is another start-up that we particularly like: Chocomize lets you customize your chocolate through an easy process similar to ours: start with dark, milk or white chocolate and add up to five ingredients from the categories nuts&seeds, fruits, herbs&spices, candy, decorations and other. It’s a creative idea and definitely makes a great gift. And let’s be honest, who doesn’t like chocolate?!

The celiac community in North Carolina, across the United States, and even internationally was very upset when the news surfaced of a company in North Carolina advertising its bread as gluten-free even though it wasn’t. Local celiacs helped unmask this scheme by writing about it on their blogs (such as Fred from Juno Nutrition whose tests revealed the bread did contain gluten). Since the company was subsequently shut and and since Custom Choice Cereal tries to look at the bright side of things, we looked at the potential positive long-term effects of this de-facto enforcement of gluten-free labeling in January.

A very active local celiac who writes the blog Gluten Free Raleigh provided a great summary of the court hearing on Great Special Products and its owner Mr. Seelig that took place on February 2 here in Raleigh. During a meeting of the local chapter of the Celiac Sprue Association that took place last, representatives of the North Carolina Department of Agriculture & Consumer Services were so kind to give an update on the case. We try to summarize the most important take-aways below.

• They thanked the celiac community because without them this would not have been possible – from bringing the case to their attention, to testifying in court, to increasing the number of complaints, local celiacs played a crucial role
• Great Specialty Products has been shut down, and the website has been taken offline
• Please do NOT consume any products you might still have at home!
• A Preliminary Injunction is in effect, and while the word “preliminary” might sound like this measure might expire or be temporary, it does in fact mean that additional legal action is required to remove it
• Complaints keep coming in (including one from Iowa on Wednesday). If you purchased bread or other bakery products from Great Specialty Products - especially in January 2010 – and have not already done so, please contact the NCDA&CS
• Anonymous complaints can be filed and have the same weight, the only difference is that the filer won’t be contacted

The next court date is set for February 24th, and we will definitely keep you posted on what will happen then.