Polls

Does the gluten eater in your household "steal" your gluten-free goodies?

View Results

Loading ... Loading ...

Ingredient in the spotlight: The Cranberry

CranberriesCranberries are a delicious, nutritious, versatile fruit native to the United States. Native Americans consumed cranberries by the bushel, using the fruit in a popular dish called pemmican, consisting of crushed cranberries, dried deer meat, and melted fat. They also used it is a medicine to treat arrow wounds (ouch!) and as a dye for rugs and blankets.

Captain Henry Hall began commercially cultivating cranberries in 1816, after he noticed that his cranberries grew faster when sand blew over the bog. The ingenious Captain Hall began fencing his cranberries bogs and spreading sand over the crop regularly. Modern cranberry bogs are beds layered with sand, peat, gravel, and clay. Cranberries require plentiful fresh water to grow, and are harvested in the early Spring season.

Undamaged cranberry vines can survive indefinitely, and it is rumored that some cranberries vines in Massachusetts are 150 years old! Although it is highly unlikely that humans can survive 150 years through a diet rich in cranberries, the fruit can aid in the prevention of kidney stones, lower LDL cholesterol (“bad” cholesterol), raise HDL cholesterol (“good” cholesterol), and promote gastrointestinal health.

Most importantly, cranberries are also the inspiration for the name of the classic Irish rock band, The Cranberries, whose timeless hits “Linger” and “Zombie” have been playing repeatedly in the Custom Choice Cereal office lately.

Don’t forget – Custom Choice Cereal is offering cranberries as a free ingredient if you order before November 28, 2009!!!

Hot off the press…

Custom Choice Cereal is reaching out to newspapers to promote our website. We are targeting North-Carolina newspapers, but would like to expand our reach. If anyone out there knows anyone working at a newspaper that may be willing to speak with us, please let us know!

On another note, as we approach Halloween, it is important to remember that 8% of trick-or-treaters will be unable to enjoy their treats because of food allergies. For tips on gluten-free treats that will satisfy a gluten-free child’s sweet tooth, click here. If you place your order today with Custom Choice Cereal, you can still get your gluten-free cereal before Halloween! Remember to enter the discount code “halloween2009” during checkout for 15% off.

Big news: Custom Choice Cereal creates business card

This piece of paper took some serious time to design
It is amazing how long it takes to create a piece of paper measuring 3.5″ wide x 2″ tall.

But when perfection is the standard, as it is at Custom Choice Cereal, even making a simple business card can take quite a while. I think you will agree, however, that few business cards compare to our finished product.

We are making progress on V1.2 of Custom Choice Cereal and look forward to releasing the new and improved website soon!

Custom Choice Cereal passes inspection

Although it is tough to read, this document says that we passed inspection.

Although it is tough to read, this document says that we passed inspection

The NC Department of Agriculture and Consumer Services inspected our mixing facility today, and Custom Choice Cereal passed with flying colors! This means you don’t have to wait long to feast on our gluten-free, customizable cereal concoctions. We plan to put the finishing touches on the website next Monday, July 13th and perform rigorous testing during the remainder of the week. Be sure to visit again next week when we will finalize our launch date for the beta version of our website.

Growth in the gluten-free market

More and more people are adopting gluten-free lifestyles in an effort to overcome fatigue, stomach pain, and general discomfort. A recent report from Packaged Facts, a leading market research firm, reveals that the market for gluten-free foods has grown at a rate of 28% since 2004. Even despite the recession, the gluten-free market is still expected to grow at 10% in 2009 and 2010 and will soon reach $2.6 billion. A study published in the Journal of Gastroenterology may explain at least part of this growth, reporting that celiac disease is four times more common than it was 50 years ago.

Custom Choice Cereal was founded with the distinct objective of helping the growing mass of gluten-intolerant consumers to find fresh, tasty, and most importantly safe gluten-free foods. We are looking forward to launching our website and hope to serve you 12 ounces of delicious, gluten-free happiness very soon!

Mouth-watering product pictures taken

Good Morning FlakesWe commissioned Adam Hajnos, a local photographer and graphic designer, to take pictures of our ingredients for the website.  Unlike many of our competitors, our website will show pictures of the actual ingredients that will comprise our delicious cereal mixes.  I think you will agree that Adam did an outstanding job – just looking at the pictures makes me hungry for some gluten-free goodness!Strawberries

Walnuts
Custom Choice Cereal is just a few short steps away from becoming fully operational and we hope to begin testing our website by the end of next week. Please enjoy your Independence Day holiday and don’t forget to spread the word about us to your friends and family!Banana Chips