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Samples arrived, testing for gluten

Custom Choice Cereal’s local ingredient supplier kindly provided us with free samples of the key ingredients we want to start out with.  These are the dried fruit, nuts and seeds that you will be able to add to your mix to customize your personal favorite cereal.

We use the EZ Gluten test from Elisa Technologies, which is sensitive enough to detect levels of gluten as low as 10 parts per million (ppm).  The tests revealed that none of the ingredients contain gluten. Because quality management and the safety of our customers has the highest priority for us, we will continue to test all incoming ingredients for gluten and post the results on this blog for everyone to see.

Talking to all kinds of suppliers…

More updates.  We have identified several suppliers for our gluten-free additional ingredients – dried fruit, nuts and seeds – and are expecting samples that we can then get tested for gluten.  Samples will also be sent to a photographer because we want you as our futures customers to see pictures of the actual products on our website and not some generic stuff.  In addition, we have identified some gluten-free base mixes, ordered samples and will have a taste testing with a bunch of friends within the next weeks.

At the same time, we are in talks with a bunch of suppliers for different options of packaging material.  I must say it is a very interesting process…  We are also looking at different facilities in the Research Triangle Park that meet our needs, can now call ourselves “experts” on FDA regulatory requirements for food businesses and labeling, are working closely with our website developer on a user-friendly website that will replace this temporary placeholder and keep developing our inventory management system.  So much for now.

Going through the process of starting a business

The date when we can begin to provide celiacs and all of you with gluten-intolerance with exclusively gluten-free cereal that you can individualize through our online platform is coming closer.  For now, our lives are dominated by setting up bank accounts, executing operating agreements, applying for tax IDs, exploring options for our accounting systems and all the fun stuff ;-)

We thought about publishing a date for going live and having a countdown on this website but given the uncertainties involved we decided against it…